For a Fortnight Challenge

What: For a Fortnight Challenge was a partnership between YouTube Shorts and 13 Management to promote Taylor’s album, The Tortured Poets Department. Gaining millions of views, billions of impressions, YouTube Shorts sent Swifties on a whirlwind “easter egg hunt”.

When: 2024

Awards:

  • Clio Music 2025

    • Silver - Public Relations: Brand & Artist Collaborations

    • Silver - Fan Engagement: Partnerships

    • Silver - Fan Engagement: Mixed Campaign

    • Bronze - Fan Engagement: Digital

    • Bronze - Social Media: Use of Influencer

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