For a Fortnight Challenge

What: For a Fortnight Challenge was a partnership between YouTube Shorts and 13 Management to promote Taylor’s album, The Tortured Poets Department. Gaining millions of views, billions of impressions, YouTube Shorts sent Swifties on a whirlwind “easter egg hunt”.

When: 2024

Awards:

• Clio Music 2025

  • Silver - Public Relations: Brand & Artist Collaborations

  • Silver - Fan Engagement: Partnerships

  • Silver - Fan Engagement: Mixed Campaign

  • Bronze - Fan Engagement: Digital

  • Bronze - Social Media: Use of Influencer

• Webby Awards 2025

  • People’s Voice Winner & Webby Award Winner - Advertising, Media & PR: Best Community Engagement 2025